More and more companies are creating their own software. They are making internal processes easier and making apps for people with smartphones to connect with their business. The more ingrained you can get a potential customer the better, and smartphone apps have proven to be a winning combination for many businesses.
The reason that custom software applications are so powerful is because of how tailored they can be to your business. Most software companies create software, and then you have to figure out how to adapt your business practices to it. The software itself can't change because you want it to, and you inevitably end up frustrated. It will be able to do eight out of ten things you want, but not in the way you want it to.
Working with a custom software developer, you can specify every little part of the application to set up your workflow. Custom software applications will have all the nuances that you need them to. With the right software team, you can set up a recurring contract so they can add features to the program as more needs arise. Being flexible with your software is one of the best parts of having custom software.