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Data Management Services
Data management refers to the entire process that an organization takes to store, organize, and secure the data generated in the course of running the business.
The fundamental goal of an IT department is to effectively manage the organization’s data and ensure that when the need arises, it can be presented in a manner that makes decision-making and strategic planning possible by relevant stakeholders.
The ideal data management system ensures the data generated is accurate, available, and accessible. Although some of these systems can be managed in-house, successful organizations recognize the need to consult experienced specialists in database management companies, particularly during the initial stages of deciding the right data management systems to choose, the deployment process, upgrades, and maintenance.
PCG’s specialists have worked closely with many organizations of all sizes and in multiple industries to understand their needs, proffer solutions, deploy solutions, train personnel, make adjustments as needed, and answer questions.
Our data management services and solutions include:
- Conversion, Migration & Integration
- Custom Database Programming
- Data Movement Services
- Full Custom Data Management
- Inventory Management Systems
- Enterprise Resource Planning
Data Collection
Data management starts with data collection, for it is basic to every successful data management process.
The first generation of database systems was anything but “smart.”
Today, innovations in modern technology have allowed for more accurate results, enabling industry groups and professional associations to put the best practices in place in the form of training, publications, and the likes.
The goal of data management is to ensure that companies make better-informed decisions that will benefit them greatly and increase value on all sides, such as tracking the efficiency of internal processes, identifying strong customer groups, and analyzing cycles of consumption.
A typical example of this is when you enter a website. You receive a notification that the site uses cookies to give you a better experience and even a more streamlined feature the next time you’ll be visiting. Some even go the extra mile by telling you that your information will not be shared to a third party. That is the company’s way of collecting data from you, which is the first data management stage we mentioned earlier.
In this age and time, processing digital data is quite cumbersome for some organizations to manage data generated in running their business.
If the right measures are not put in place, organizations could either reach wrong conclusions from insights produced using generated data, produce data that is not appropriate for the goals, or even lose the data in its entirety. Their inability to work effectively with generated data will hinder them from successfully running business intelligence and analytics applications.
Common Data Management Systems
Marketing Systems
Customer Relationship Management (CRM) Systems
Automated Systems
Marketing Systems
This data can identify customers’ preferences and provide insights into patterns of consumption, which can produce explosive marketing results when maximized.
Customer Relationship Management (CRM) Systems
This database is responsible for storing information about your customers, ranging from personal and demographic statistics to purchasing patterns. Storing this data will give you insights into customers’ needs and behavior, which will help you make decisions that will enable you to serve them better.
Automated Systems
Artificial intelligence has taken over many manual processes, and as such, there is the need for the data received to update automatically since personal information can change from time to time. Automated systems can cause data to be monitored, which can later be sent to data warehouses to aid campaigns, sales, marketing, and many others.
Benefits of Effective Data Management
Competitive Advantage
It's safe to say that data is the lifeblood of any organization. The ability of the organization to map out and execute an excellent data management strategy will put them way ahead of the competition. By making use of insights presented by data management solutions, your organization can improve operational effectiveness and make better decisions.
Speed of Problem-Solving
Organizations that have adequately managed systems for data management can easily spot market trends and adjust their focus as a result of being able to identify opportunities or threats faster than other organizations that do not. Internal processes can be evaluated for streamlining and improvement.
Security
Data breaches can damage the reputation of any organization, whether big or small. Issues could equally arise as a result of concerns with data privacy, failure to comply with relevant regulations, and so on. All of these could be avoided by working with a suitable data management system for your organization.
Availability of Information
Data management offers you the opportunity to have all your records in one place without having to look for missing files or records, which saves time and increases efficiency. Tracking charts, dashboards, and complex reports can be created for prompt access.
Data Safety and Security
Collecting data requires proper setup and protection in order to minimize data loss and data theft.
Reduced Costs
Money spent on outsourcing data management that already exists can be channeled into something else. And that, in turn, may translate to an increased profit margin for your organization.
Perhaps after reading this, you think all of these processes are daunting. In that case, you can get more information about the right tools to use for your data management systems and how to deploy the perfect fit for your organization by reaching out to us at the Phoenix Consultants Group.